Rooms So Clean Even Our Mothers Are Proud = One Hundred Thousand Per Word

The right choice of words is magic.

My wife and I found this out as operators of Barney’s Motel in Brandon,

Manitoba when we desperately needed to attract highway travelers

as they flew by our little enterprise. The old idea of listing

“Direct Dial Phones” and “Modern Rooms” stopped

working long before & competition was raising

the accommodation bar so high we were

forced into becoming creative to

attract traffic. Our customer’s

and future owner’s views

regarding the “Rooms

So Clean” sign turned

out in the end to be worth about $100,000 per word.

Thank you, friend.

Barry out.