Total Honesty Is Stunning. Who Really Wants To Be Stunned?

So advertising doesn’t work for most small businesses.

We have to wait for them to go out of business so the next business occupying that same location will advertise.

Until they also go out of business.

See how this works guys? Your route doesn’t change but your customers do.

“Outlast your customers is the big trick. They’re gonna waste their advertising dollars somewhere, why not waste ’em with you?”

“See how this works guys?”

Said the sickenly honest business newspaper franchise seller again.

My franchise business newspaper seller.

Business Dynamics.

The truth sucks.

Thank you, friend.

Barry out.

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