Billboards, flashing neon signs and magazine / newspaper / television advertising all work.
None of them achieve their goal each or all the time but over time they bring home the bacon more than other methods of influence.
Like a big pot hole in any road they establish themselves and with each interaction
get deeper and more effective in leveraging conduct and before anyone
knows what hit them folks are altering behavior without giving the
new program any thought. This is the major difference in
effectiveness between people gathering with signs
for a day and a billboard that slightly impinges
upon us day in and day out. One process
disturbs while the other conditions
and its downright disturbing
how opposed we are to
being disturbed and
how easily we
Thank you, friend.