The right choice of words is magic.
My wife and I found this out as operators of Barney’s Motel in Brandon,
Manitoba when we desperately needed to attract highway travelers
as they flew by our little enterprise. The old idea of listing
“Direct Dial Phones” and “Modern Rooms” stopped
working long before & competition was raising
the accommodation bar so high we were
forced into becoming creative to
attract traffic. Our customer’s
and future owner’s views
regarding the “Rooms
So Clean” sign turned
out in the end to be worth about $100,000 per word.
Thank you, friend.